by design
People & Culture
Coaching & Consulting
Custom people solutions for culture, leadership,
teaming, working, living
... by design.
by design partners with organizations, teams & individuals to be present in the moment, while moving forward with intention to achieve results aligned to clear outcomes that have positive impact ... and in the process uncovering & engaging the full potential of people, teams & organizations.
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Alison is known for accomplishing quality work, and for how she achieves it. She is wonderful to work with, brings enormous creativity, capacity and competence and delivers the results required by the organization.
Talent Development Leader
Alison has been an invaluable coach, providing insights and tools to help me better understand myself and improve my leadership skills at a pivotal time in the growth and evolution of our company. I would highly recommend Alison to anyone looking to improve their capabilities when working with, and managing, people or teams of people.
President & CEO, Engineering Services Firm
Alison is an excellent facilitator who brought a collaborative, candid and kind approach to the Leadership Program she developed, that I was lucky enough to be part of. This program was professionally and personally inspiring and stoked my deepening interest in organizational/team development, leadership and coaching.
Manager, Digital Enablement
About Alison
Consultant & Coach
Alison (she/her) leads with curiosity and a coaching mindset. She is known for empathy, authenticity, inspiration, collaboration & commitment. She is passionate about creating safe spaces to connect and create and in uncovering the potential of others.
Alison bring over 20 years of experience in people & culture, working in 4 countries (UK, US, Australia & Canada) and in a range of industries (including - education, utility, government, entertainment, software & professional services). This experience includes day-to-day people operations, organizational development, strategic planning, leadership & learning and process improvement & project/change management.
Alison’s depth and breadth of experience brings an open mindset in co-creating with others and a unique lens from which to view opportunities, generate ideas and deliver solutions. She has proven strength in translating strategic outcomes to day-to-day experiences and sustaining positive change at all levels in the organization.
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Assessment certifications, accreditations & education include:
International Coaching Federation (ICF) Associated Certified Coach (ACC)
Certified Professional Co-active Coach (CPCC)
Insights Discovery Licensed Practitioner
Eqi 2.0
International Coaching Federation (ICF) ACC
DDI Facilitator Certification
Past certifications and training include:
Franklin Covey - internal facilitator
Radical Candor - internal facilitator
ProSci - Change Management
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Community Capacity Building Certificate
SFU Continuing Studies
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by design (and all of the website photography) is located on the unceded territories of the xÊ·mÉ™θkÊ·É™yÌ“É™m (Musqueam), Sḵwx̱wú7mesh (Squamish), and SelÌ“ílÌ“witulh (Tsleil-Waututh) Nations (Vancouver, BC)
Articulating, shifting & sustaining organizational & culture change.
Consulting and advisory support for organizations looking to engage the full potential of the organization in alignment with business purpose.
Growing leaders that grow others
Grow leadership capacity at all levels of the organization in an intentional way.
Generating shared clarity, personal accountability & trust in teams.
Facilitated sessions and group coaching to engage teams in creating and holding safe space for learning and collaboration.
For leaders seeking personal change, growth & the next step forward.
Coaching for individual leaders and groups. Strategic and training support for organizations who see coaching as a key skill in building a learning culture.
